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Fashion For The Gram: How To Become An Instagram Fashion Influencer

Kristie Bertucci Real



Social media has changed the way we live and make a living. If you love fashion, you probably already follow a variety of different fashion accounts on Instagram and are constantly hitting like just to get the outfit details emailed to you via But what you probably don’t know is that these Instagram fashion accounts are making a real living from simply dressing up and posting pictures! That’s right, they’re getting paid for each style post they add to Instagram! If you already love fashion and are a vivid Instragrammer (or “grammer”) then you could become the next big fashion influencer, reaping the rewards of your fashionable life and here’s how to do it!

Have a niche

There are a million and one different fashion influencers on IG these days, so if you want to become part of the elite, you’ll have to figure out your niche. Are you going to be a lifestyle Instagrammer, adding in different aspects of your life into your feed, or will you be a strictly style influencer and only post pics of your daily outfit? Maybe you’ll do style for less pictures or play around with vintage clothing? Whatever you interest is, narrowing it down can help set you apart from the millions of other accounts and allow you to gain a dedicated following.

Create a cleaver name for your IG handle

Now comes the hard part…creating a name for you IG handle! You’ll want something memorable and catchy and something that defines your look. You don’t want to make it complicated with too many numbers or signs and if you have a blog, it’s wise to name it the same if it’s available. Remember that you’ll want something that you can use forever and something that will be unique to you and your fashion goals.

Create a content schedule

To populate your IG account with pictures, you’ll want to plan your outfits ahead of time so that you know exactly what you’ll be posting at least a few days to a week in advance. Of course, you’ll want to maybe use some real-time pictures as they happen, but scheduling out outfit posts will make it easier to keep adding to your feed without wondering what to add the day of. Many choose a day to shoot photos of what they’re wearing for the week and then use different shots or angles on different days. However you plan on doing it, creating a schedule of what outfits you’ll be posting will help save you time and sanity!

Figure out your IG picture aesthetic

Each IG fashion influencer most likely has their own IG aesthetic – or a look they try to follow with their posts. This can range from a specific filter they always use or prop they always have handy to make their feed cohesive. If you plan on doing the same, figuring out what filter(s) you’ll be using is a must so that all your posts have the same look or feel. Although it sounds complicated, it’s simply using a few picture apps to mix and match filters that catch your eye. And if you’re editing your photos on a computer, you can easily find filters with many popular programs, too. But no matter what aesthetic you go for, make sure that you have crisp high-quality photos!

Be consistent

In order to keep your following engaged, you’ll have to be consistent with your postings! You can’t post everyday then go silent for a week or else you’ll lose your audience’s attention. Be consistent with your posts so that your audience anticipates your next photo!

The right hashtags

In the beginning, hashtags will be your best friend since this is the easiest way to grow your following. With this being said, you’ll have to research the best hashtags on Instagram that are relevant to your feed and that are popular to get people checking out your content. It’s best to use the entire allotted amount of hashtags (30) that IG allows. And it’s good to mix them up! Have a few batches handy so that you can see which ones work better. Once you start to amass a following, you won’t have to use as many hashtags as you did in the beginning when first starting out.

Don’t forget to tag

Whatever you’re wearing, make sure to tag the company, so as you grow your following, these companies will see that you are becoming an influencer and will want to team up with you on sponsored posts!

Be ready to invest

Until you have a good following, you won’t be getting free swag for a while, so you’ll have to dish out your own cash for all your outfits. But don’t worry, if you’re a savvy fashionista and know where to get the latest trends for less, you’ll be able to churn out style inspo pictures without being broke!

Be committed and be patient

Know that you’re not going to get thousands of followers overnight. But if you’re committed and put in the work, you’ll soon start to see your numbers rise! Just be consistent and patient and keep posting quality pictures and on-trend outfits and you’ll slowly become that fashion influencer you initially wanted to become!




Journalist/writer, fashionista, music whore and so much more from Los Angeles.


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